The vibrant city of Calgary, nestled in the heart of Alberta, Canada, is a hub of creativity, innovation, and digital marketing prowess. The city, famous for its Stampede and imposing skyline, is home to a plethora of impressive marketing agencies that often fly under the radar and are overlooked by industry leaders. This article shines a much-needed light on these under-appreciated marketing maestros based in Calgary. We will journey together into the Canadian advertising industry, exploring the growth of digital advertising in a global context, before diving deep into the Calgary marketing scene. Prepare to be amazed by some of Calgary’s most influential yet underrated marketing agencies.

Advertising Agency Market in Canada

When it comes to discussing the advertising landscape, it’s impossible to overlook the significant impact made by the Advertising Agency Market in Canada. Characterized by its innovative strategies and array of renowned agencies, this northern neighbour proves to be an influential player in today’s advertising world.

Market Size

As we delve deeper into understanding Canada’s advertising prowess, it’s critical to consider the industry’s size. Currently, the Advertising Agencies industry in Canada is valued at an impressive $4.5 billion in 2022. This figure is a testament to the country’s thriving advertising scene. It paints a picture of a prosperous market, buzzing with creativity and ripe with opportunity.

Market Share

When discussing market share, we can’t forget to mention WPP PLC. As the largest company operating in the Canadian Advertising Agencies industry, WPP PLC has secured a robust reputation and an enviable position at the forefront of the country’s advertising scene.

However, it’s not just about who’s at the top. The industry is rife with competition, marked by a plethora of agencies vying for a slice of the profitable pie, thus fostering a dynamic and vibrant market.

Then there’s the issue of ad expenditure. Canada’s ad spending is on a steady upward trajectory and is projected to reach an astounding 16.63 billion U.S. dollars by 2024. This anticipated increase underscores the country’s ongoing commitment to investing in innovative advertising strategies – and the industry’s potential for continued growth.

All in all, the Canadian advertising agency market can be seen as a behemoth – thriving, evolving, and pushing the boundaries of creative excellence. Its potent combination of industry size, significant market share, and robust ad expenditure paints a promising future. As we move forward, we can only expect this dynamism and growth to be sustained, if not surpass our expectations, in the years to come.

Growth of Digital Advertising

Digital advertising, an innovative and dynamic industry, has grown leaps and bounds in the past few years. Becoming an integral part of modern business strategy, digital advertising uses the power of the internet to reach out to potential customers more efficiently. With technological advancements and increasing internet usage, the growth of this industry doesn’t seem to be slowing down anytime soon.

Growth in North America

In the heartland of technology and innovation, North America unsurprisingly leads the growth of the digital advertising industry. The Digital Advertising market in Canada, for example, is projected to grow by 5.28% from 2023 to 2027. This surge is a testament to the continuous evolution of digital marketing strategies and the rise of e-commerce.

On the other hand, the U.S., the largest economy in the world, is witnessing an unprecedented growth in digital advertising agencies. So much so, the number of digital agencies has grown an impressive 54% from 2018 to 2023. This rapid growth is driven by a shift in consumption patterns, increased internet penetration, and a vibrant startup ecosystem demanding effective online presence.

With these statistics, it’s evident that North America is playing a crucial role, contributing about 38%, to the global advertising industry. This impressive share further underlines the investments and faith businesses have in digital advertising mediums.

Global Context

That said, the growth of digital advertising isn’t confined to North America alone; it’s an increasingly global affair. With an ever-connected world and businesses transcending geographical boundaries, the necessity for a robust digital advertising strategy is more pronounced than ever before.

In a testament to its universal appeal, the global advertising agencies market size is expected to reach a whopping $463.83 billion by 2027. Infusing creativity with technology, digital advertising caters to various sectors and demographics across continents with precision and efficacy.

With many countries still in the initial stages of digitalization, the scope for the growth of digital advertising is massive. As more businesses go online and audiences shift towards digital mediums, digital advertising could soon become the cornerstone of global marketing strategy. Looking at these promising figures, one can confidently predict a booming future for digital advertising, bridging businesses and customers with innovative and personalized strategies.

Marketing Industry Overview

Dive into the larger than life landscape of the global marketing industry, currently valued at an impressive $321 billion. This bustling sphere is dynamically evolving and continually scaling new heights with innovative endeavors. Every inch of this industry is ripe with opportunity, as businesses, large and small, strive to carve out their niche and reach their consumer base.

Global Industry Size

At the beginning of this digital age, who would have dared to imagine that the marketing industry would explode in size to the monumental scale we find today? With a staggering market size of $321 billion, this industry has proven to be more than just a driving force in the commercial world. It has become an essential part of the business lifecycle, fueling engagement, and steering profitability in unforeseen directions.

Ad Services Share

Of all components within this industry, ad services seem to have secured a robust foothold. They represent approximately 30% share of the global marketing spend by all enterprises in 2021. This slice of the industry allows businesses to reach out to their prospects, converting them into loyal customers. It’s a clear-cut signal that companies are increasingly recognizing the value of dedicated advertising efforts and are willing to invest heavily in this avenue.

Growth Projections

The evolution does not stop here, though. The wheels of the marketing industry are ceaselessly turning. The Advertising Services Market is projected to grow at an impressive Compound Annual Growth Rate (CAGR) of 16% by 2027. This forward-looking estimate reflects the industry’s unwavering resilience and its undiminished potential for future growth.

So there you have it. The marketing landscape, vast and vibrant, is laying down the tracks for a future filled with novel horizons. From a whopping market size to the unwavering growth predicted for advertising services, this industry moves at a dizzying pace, charting a course toward a future that looks both intriguing and inspiring.

Outstanding Calgary Agencies

Canada’s oil-rich city is bustling not only with traditional businesses but with a booming digital scene as well. Among the companies pioneering this wave of tech innovation are a host of outstanding agencies in Calgary. These firms offer a range of services, from web design and digital marketing to SEO and social media management. One such standout agency this year is Thrive.

Award-Winning Excellence

Thrive has been making waves in the Calgary digital space, and their efforts haven’t gone unnoticed. This dynamic agency has recently been named a top agency for 2023 by Clutch, an authority in the international business ratings field. This recognition further cements their reputation for delivering results-driven digital solutions tailored to every client’s unique business objectives.

Thrive’s Distinguished Features

What sets Thrive apart from other Calgary agencies? Here are a few significant factors:

As the digital landscape continues to evolve, Thrive is committed to staying ahead of the curve, leveraging innovative technologies and strategies to ensure their clients stay at the forefront of their respective industries. With their proven track record and recent accolade from Clutch, Thrive certifies its leading position among outstanding Calgary agencies.

Their exceptional service provision and customer service have seen them named a top agency, making them a go-to choice for businesses searching for a digital partner that can help them truly thrive online. The impact this Calgary agency makes goes beyond its home city, resonating within the broader Canadian tech scene. For businesses striving for the upper echelons of digital success, partnering with Thrive could indeed be a game-changing decision.

As Canada’s digital marketing scene grows, so too do the opportunities for companies to stake their claim within this vibrant online landscape. Thrive, with its demonstrated expertise and innovative strategies, is surely raising the bar for digital excellence among Calgary agencies. In the race for digital supremacy, firms like Thrive are setting a blazing trail, leading the charge in transforming Calgary into Canada’s definitive digital hot spot.


Now that you’re equipped with knowledge about the marketing industry and the outstanding advertising agencies in Calgary, it’s time to make an informed decision. The choice of hiring a marketing agency has the potential to revamp your business drastically.

Remember, choosing an agency that specializes in your niche can improve your chances of success. As a digital marketing agency specializing in strategic SEO campaigns, Blue Collar Leads is a fantastic option for tradesmen and blue-collar businesses. With a track record of driving high-converting leads and enhancing profits, our agency aligns expertise with your business goals effectively.

Let’s break the boundaries with our strategic marketing solutions and allow your brand to shine in this dynamic market. Choose wisely and invest in your business growth today. You’ll be astonished by the results that the right marketing partner can help you achieve!

Frequently Asked Questions

  1. Which are some underrated marketing agencies in Calgary?

    Some underrated marketing agencies in Calgary that you should know about are: 1. GrowME Marketing, 2. Arc Reactions Inc., 3. Emphasize Design, 4. Vovia, and 5. Creative Harden.

  2. Why should I consider hiring an underrated marketing agency in Calgary?

    Hiring an underrated marketing agency in Calgary can be beneficial as they often provide personalized service, have affordable pricing, and can offer innovative marketing strategies to help you stand out from your competitors.

  3. What services do underrated marketing agencies in Calgary offer?

    Underrated marketing agencies in Calgary offer a wide range of services including digital marketing, social media marketing, content creation, graphic design, website development, SEO, branding, and marketing strategy consulting.

  4. How do I find the right underrated marketing agency for my business in Calgary?

    To find the right underrated marketing agency in Calgary, consider factors such as their portfolio, client reviews, industry expertise, communication skills, and their ability to understand and meet your specific business goals and needs.

  5. Is it better to hire a large marketing agency or an underrated agency in Calgary?

    The choice between hiring a large marketing agency or an underrated agency in Calgary depends on your specific requirements and budget. Underrated agencies often offer personalized service and can be more flexible, while larger agencies may have more resources and a wider range of services.

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